NEW BOOMERANG EFFECTS RELEASE (INSTAGRAM APP.)

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NEW BOOMERANG EFFECTS RELEASE (INSTAGRAM APP.) 

the 2020 new release from Instagram (Facebook) is giving us a clue about how the social video space is going to be: Sharing, Emotions, Through Creative, Short Videos,



WHAT IS BOOMERANG ? (INSTAGRAM APP.)

  • BOOMERANG is an Instagram App. that takes a burst of 10 photos and stitches them together into a mini video loop like a Gif, playing forward and backward (3 times to create a 6 second loop)
  • Boomerang was launched in 2015 and was fast adopted by the audience (more than 2.8 million people downloaded the app in the first week);
  • “Create captivating mini videos that loop back and forth, then share them with your friends”: source: BOOMERANG App. from INSTAGRAM 
  • download for android :
  • https://play.google.com/store/apps/details?id=com.instagram.boomerang
  • download for iPhones/Ipad iOS:
  • https://apps.apple.com/us/app/boomerang-from-instagram/

NEW BOOMERANG (INSTAGRAM APP) EFFECTS RELEASE 

Instagram boomerang update : 3 new special effects: SlowMo, Echo, Duo, and a Trimming function 

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  • Here are the new boomerang effects :
  • SlowMo : Slows down the Boomerang video to see more detail : Reduces Boomerangs to half-speed so they play for two seconds (instead of one second) in each direction.
  • Echo : to creates a “print blur” effect : a translucent trail appears behind anything moving adding a motion blurry effect (see the screen  capture) 
  • Duo : slows down and speeds up the Boomerang video: rapidly rewinds the clip to the beginning with a “old screen” digitized look.
  • Trimming : Gives  you the ability to edit the length of your Boomerang video, 
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ECHO EFFECT
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DUO EFFECT

HOW TO USE BOOMERANG EFFECTS (INSTAGRAM)

The new Boomerang tools can be found inside the Instagram Stories editor:

  • 1 Open the Stories editor, 
  • 2 select Boomerang icon,
  • 3 the new boomerang effects buttons are at the bottom right by the infinity symbol button, and the video trimmer at the bottom of the screen 
  • (see the screen capture)

CAN I USE INSTAGRAM BOOMERANG FOR MARKETING?

It’s very trendy now to use creative short videos or Gifs, for posts, emails, YouTube, websites and other social media campaigns. And some Boomerangs are definitely good to grab attention but unfortunately Boomerangs are not meant to be posted for selling anything, you don’t own the rights or license to use them, (see Instagram Terms and Conditions) 

TO USE boomerangs style videos FOR MARKETING, best is to use  REVERSES :

REVERSE is not an app., it’s a STOCK of REVERSE VIDEOS and GIFS where you can download them, having the rights to use them on your campaigns, on other platforms, on your website, on posts, YouTube, emailing, landing pages, and all social medias.


CONCLUSION NEW INSTAGRAM’S BOOMERANG EFFECTS RELEASE 

  • 2020 is definitely going to be the year of VIDEO marketing, with a new trend for short videos Gifs and Rewinds 
  • If Facebook releases in January 2 new effects on Instagram’s boomerang app., it’s not by mistake, Facebook as a marketing giant knows what the audience is looking for and what works, 
  • If you don’t feel like a “boomerang artist”, it’s time to start using short videos, Gifs or Reverses made by professionals so you can keep up.

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POPULAR INSTAGRAM BOOMERANGS POSTS 

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Box dance ? Swipe for BTS ➡️ Ok to repost with credit @karenxcheng ?⁣ ⁣ This dance technique is called fixed point isolation, where you move your body but try to keep one thing perfectly still. Swipe ➡️ to see how it looks without the editing. I’ve always loved dance moves that look like illusions, and over the years I’ve spent many many hours drilling this technique until it became muscle memory. I got my start with dance – one of my first videos ever was a dance video (if you’re curious to see, google Girl Learn to Dance in a Year) and it eventually led me to change careers from being a designer to making videos full time. ⁣ ⁣ I’d been sitting on this particular idea for a while, buried deep in my to-do list, but when @kevinbparry announced his #kevinparryjanuary box challenge, it was the perfect excuse to finally make this one. The power of having a deadline! ⁣ ⁣ I started learning After Effects a few months ago, and I learned this motion tracking technique from @mattih ’s youtube tutorial “How to stabilize shaky footage” – tons of great info on his channel. This editing effect was inspired by one of @ari_fararooy ’s ferris wheel videos ⁣ ⁣ Director & dancer: @karenxcheng Camera: iPhone 11 Pro Music: Blue Window by @jeffkaale ⁣ ⁣ #dance #dancer #box #amazon #primelife #amazonprime #mechanicalmonday #robotdance #behindthescenes #alamosquare #sanfrancisco #shotoniPhone #iPhone11Pro #boomerang #perfectloop #aftereffects

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